SuperValu, an Irish supermarket chain, is to open five new stores and create 350 jobs this year as part of a €28m investment.
The firm announced the investment after it reported sales of over €2.6bn last year, which helped it to its 25pc market share.
SuperValu said that its fresh food leadership strategy was a core driver of its performance last year.
Martin Kelleher, managing director of SuperValu, was pleased with the firm’s new sales milestone.
“We are pleased to announce that we have achieved a new sales milestone in what is a highly competitive marketplace. The fact that we are the largest grocery retailer in Ireland clearly illustrates that we have the best offer in the market, with consumers responding to our commitment to fresh food leadership and opting for locally-sourced, quality Irish food and in-store expertise,” Mr Kelleher said.
SuperValu online shopping was a key sales driver for the retailer last year, growing by 32pc for the last six months of the year and projected to grow over the next twelve months.
The grocery retailer’s online shopping active customer base grew by 23.6pc. The SuperValu Online Shopping App had 129pc more downloads and visits to SuperValu on mobile phones increased by 37pc in 2015.
SuperValu along with its retail partners employs in the region of 14,500 nationwide.
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